Jonathan Baldwin has been labeled many things. The wide receiver was called a diva in the months leading up to the draft (University of Pittsburgh coaches have since defended Baldwin's attitude) and some scouts felt Kansas City's first round pick played "soft" for his 6-foot-4, 228-pound frame.
It's another label, however, that drew the attention of fantasy owners: big-play weapon. Said Chiefs general manager Scott Pioli, "He'll add a dynamic to our team in the red zone." Certainly Baldwin can't hurt; only one Kansas City receiver was targeted more than 10 times in the red zone last year.
Knowing what coach Todd Haley has done for Dwayne Bowe, fantasy owners hope he can do the same for Baldwin.
Gettis posted the fourth-most receiving yards (508) among rookie wide receivers last year and led Carolina in touchdown catches. But if this comparison doesn't excite you, it's probably because he was lost on a team built around its running game. Baldwin's situation in Kansas City is not all that much different from what Gettis stepped into last fall.
Baldwin is an attractive No. 5 receiver in most leagues -- the kind of player who offers good upside but requires only a modest investment and comes with low expectations.