Affliction COO: Our announcement is coming, and it's not about toys
With news that Affliction had postponed its second event, which was originally planned for October in Las Vegas, many mixed martial arts fans feared the beginning of the end for the clothier-turned-promoter.
But fear not, says the organization. Affliction is promising a forth-coming announcement that will not only explain the decision, but change the face of the sport.
Or so it claims. This is something we've heard before in the MMA business, but Affliction COO and Special Counsel to
"When we make the announcement, the reasons for this will all be self-evident," Cohen said. "The difference is, we're not just announcing a toy line."
The jab at Zuffa's attempt to play up a toy licensing deal is to be expected, especially considering the trouble Affliction was having promoting an event in the UFC's backyard.
In earlier reports, Affliction Vice President
"Zuffa had zero to do with this," he said. "They have certainly made our introduction into the world of MMA more difficult, but they're not the reason for this."
So what is? For one thing, the rescheduling allows Affliction to add
In other words, Cohen isn't giving it away until the announcement, which he said would come "within two weeks."
Atencio seems to be on a different time table, however, telling media yesterday that there would be some type of announcement during Saturday's
Other speculations have centered on Affliction inking a deal with HBO, possibly through the aid of their boxing counterparts.
As for those rumors, Cohen would only say he could not "confirm or deny them" and would prefer to keep Affliction's big news a surprise until the official announcement.
"We don't want any of the competing leagues or naysayers to look to cause conflict," he explained.
That is, not any more than they already have.