CBS pleased with Strikeforce demographics in early ratings
The early ratings are in for CBS' Saturday night MMA show, and although the numbers aren't as good as the network did last year with
Now the question is whether MMA will improve to CBS in 2010. Kahl said it's too soon to say about that, but that a significant improvement in the targeted demographic means CBS accomplished its first goal. Kahl noted that MMA on CBS beat college football on ABC in the demographic.
CBS, Strikeforce and some MMA enthusiasts will no doubt spin those numbers as encouraging, while other networks, the UFC and those who dislike the idea of MMA on network television will no doubt spin those numbers as lousy. My own feeling is that the numbers ought to be good enough to get MMA back on network television, but that they'll need to do a better job of marketing the fighters to people who have never watched MMA before if they're going to find long-term success on network TV.