After years of airing MMA programming on his high-definition TV network HDNet,
Last week, Fight Ticker members were given the opportunity to post questions for Cuban. I chose the best ones and submitted them to him. Here are Cuban's responses, by email.
The demand for HDNet is there and we are talking to the three cable companies that don't carry us. The great news is that the more MMA fans call and ask for HDNet, the sooner it will happen
The net doesn't need promotion and neither does MMA. It's a sport that's viral in nature. It will grow because its fun to watch. What does need to happen is for casual viewers to become better educated about the sport. That turns them into hardcore viewers. That is something we are building into our programming on weekends and when we do promote MMA, it's not about knockouts, it's promoting the strategy and athleticism involved.