It's been an especially tough week for Elite XC and their parent company, ProElite. The once-promising upstart is now nearly $55 million in debt, squabbling with its lightweight champ and doing everything in its power to keep its biggest draw,
In short, Elite XC is making the least out of what it has, which is especially disappointing when part of what they've got is a network TV deal.
There are some parts of the MMA business that a promoter can't control. Dealing with fussy athletes like
Noons apparently balked at the idea of defending his Elite XC lightweight title in a rematch with
That takes a lot of gall when you consider Noons has only nine pro fights under his belt. But then again, Elite XC handled the situation in perhaps the worst way imaginable, by airing its grievances in the press with the hopes that "public opinion" would compel Noons to take the fight.
So far, it doesn't seem to be working. And, as the Elite XC may soon realize, calling its champion a coward will alienate both its fighters and fans, even if it get what it wants in the short term.
It's a similar story with Elite XC's handling of their most valuable commodity, Kimbo Slice. Instead of putting him in a ready-made rivalry match with undefeated up-and-comer
How else can you justify trying to sign an aging fighter on a long losing streak like
These are the things Elite XC can control. Matchmaking, marketing and dealing with fighters -- even the troublesome ones -- are the things any promotion needs to excel at if they are to survive. Not only has Elite XC stumbled through this difficult territory, it's obstinately refused to learn from past mistakes.
While White may claim it's easy, no one really believes that running an MMA organization is a painless endeavor. But Elite XC has taken it to extreme. The promotion had better figure things out soon, though, because second chances are hard to come by in the fight business.