Sports Illustrated and NBC partner on a sports magazine show
SPORTS ILLUSTRATED is coming to NBC and the NBC Sports Network.
The Time Inc. Sports Group and the NBC Sports Group announced on Monday they will partner to produce "SPORTS ILLUSTRATED," a monthly, hour-long sports magazine TV show. Emmy Award-winning Red Line Films will produce the show and Lexus will be the program's presenting sponsor.
The program, which will deliver the magazine's DNA of award-winning storytelling through feature segments, original reporting and commentary from SI's trusted journalists, will debut on July 24 at 9 p.m. ET on NBC Sports Network. The show will also tap into the SI VAULT to spotlight classic SI stories from the past. "SPORTS ILLUSTRATED is an iconic brand and the gold standard in long-form journalism," said John Miller, president of programming, NBC Sports. "This programming fits incredibly well with our rich history of storytelling, and partnering with SPORTS ILLUSTRATED for this show adds even more quality programming to NBC Sports Group's growing portfolio."
"This is an exciting opportunity to further expand SPORTS ILLUSTRATED storytelling beyond the magazine and our digital offerings," says Mark Ford, Time Inc. Sports Group President. "We have a terrific partner in the NBC Sports Group and are incredibly optimistic about the show's potential for our franchise and for sports fans."
The premiere episode will air three days prior to the London Games Opening Ceremony with new episodes originating on either NBC Sports Network or NBC. The second episode is scheduled for Sept. 12 at 9:00 p.m. ET on the NBC Sports Network. The third episode is set for Oct. 13 at 2:30 p.m. on NBC. At least one featured subject from the show will be chronicled in the magazine's current issue and additional editorial vehicles across SI.com and NBCSports.com will surround and amplify each new episode.
"Sports Illustrated's writing and photography have been intrinsically tied to television sports coverage for nearly 60 years," said Terry McDonell, Time Inc. Sports Group Editor. "Working with the NBC Sports Group and Red Line Films takes us to a new level."
