The Sacramento Kings recently launched the first Hindi website in the NBA, QZ.com's Sharda Ugra reports.
The Kings, who are owned by Indian-born Vivek Ranadive, have their eyes on becoming the most-popular team in India. Kings president Chris Granger said it is the team's goal with the website "to become India's home team."
Sacramento also signed 7-foot-5 Indian Sim Bhullar after he wasn't selected during the NBA draft. Ugra described the signing as another part of the Kings' plan for overtaking the growing Indian market.
The timing for the Bhullar announcement with the Kings, though, is prescient. The NBA’s game in India, it could be argued, has now entered its final quarter. It is said, India’s pay-TV audience, close to 600 million, is expected to cross China’s by 2017.
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- Paul Palladino