Bryant will appear remotely from Los Angeles on Sina’s pregame and postgame shows beginning at 8:30 p.m. ET (8:30 a.m. June 10, China time). Game 3 will tip off at 9 pm. ET on ABC for American viewers as the Cleveland Cavaliers host the Golden State Warriors with the series tied 1–1.
Sina is live-streaming the NBA Finals across China, offering “unprecedented” coverage to the region.
Bryant, a five-time NBA champion and two-time NBA Finals MVP, has generated a large following overseas, especially in China. The 18-year NBA veteran first traveled to China for a basketball clinic in 1998 and later played for the U.S. Olympic team that won the gold medal in basketball during the 2008 Summer Olympics in Beijing.
- Mike Fiammetta