Earlier this month, Forbes named the Cowboys the NFL's most valuable franchise for the eighth straight year. In 2014, the team is valued at $3.2 billion.
But Dallas's financial advantages are mitigated by the NFL's hard salary cap, which helps create more parity in the league by limiting what franchises can spend on players.
Jones said he never imagined the team would exceed $3 billion in value — especially with the challenges the NFL was facing in the 80’s. But he’s also not sure the value is doing anything to improve his team on the field.
“More importantly, the big thing is, to use anything we can — whether it be pride or recognition — use any of that to make a first down. I don’t know that that ranking has helped us make a first down, but if there’s a way to try to leverage it, I’ll do it.”
Dallas opens the 2014 season Sept. 7 against the San Francisco 49ers.
- Ben Estes