Under Armour, which sponsors Brady, is still planning to feature him in a new commercial set to air during the early part of the NFL's regular season, reports The New York Times.
Brady, who is fighting his four-game suspension in federal court, may not be on the field when the commercial starts to air.
“I think personally Tom will have his moment to redeem himself,” Adrienne Lofton, senior vice president for brand marketing at Under Armour, told The Times. “There was absolutely no moment where we said we should pull him out of the campaign.”
Brady's commercial will be part of a larger campaign from Under Armour, featuring its stable of successful athletes from this calendar year.
Also appearing in ads will be Masters champion Jordan Spieth, NBA MVP Stephen Curry and the first African-American woman to be named a principal dancer of the American Ballet Theater, Misty Copeland.
- Rohan Nadkarni