The folks over at Sportsnet want to make sure you know they're Canada's new national broadcaster of the NHL, so they've whipped up a series of spots featuring some of their personalities with a few of your favorite hockey stars.
The result? Well, it's a bit of a mixed bag but you have to love the enthusiasm they're bringing to the table.
The series starts out with George Stroumboulopoulos trolling the painfully awkward Phil Kessel. Strombo, who is replacing Ron MacLean as the host of Hockey Night In Canada, is a huge Habs fan. Nice to see he's not dialing down the passion for the new gig.
Apparently Strombo knows almost as much about hockey as he does punk rock:
And finally, Dominic Moore has a loooong memory:
What do you think? A sign that the game is in good hands over at Sportsnet, or ...