Adidas to take over NHL uniform rights from Reebok
National Hockey League uniforms will soon be outfitted by Adidas as the league prepares to switch from Reebok, the NHL announced on Tuesday.
The deal was first reported by Sara Germano of The Wall Street Journal.
The new partnership is set to begin with the 2017–18 season and will last for seven years. All on-ice uniforms and licensed apparel and headware will be made by Adidas.
The NHL, NHLPA and Adidas also announced the company would become the official outfitter of the 2016 World Cup of Hockey, which will run from Setp. 17 to Oct. 1, 2016.
Other companies that were expected to bid for the outfitting rights include Under Armour and Bauer Hockey, according to Rick Westhead of TSN.
The NHL joins MLS as professional U.S. sports leagues officially licensed by Adidas. Nike outfits the NFL and will soon take over the NBA uniforms. Majestic is the official outfitter for MLB.
The NHL season is set to begin in October.