Report: Atlanta Braves Oppose Disney's Attempt To Trademark "Brave"
The Atlanta Braves are reportedly opposing Disney’s attempt to register the word “Brave” as a trademark, according to USA Today.
Disney is attempting to register the word in conjunction with the release of their next Disney Pixar movie, which will be titled “Brave.” The Braves, however, are contesting that the general public could confuse the upcoming children’s movie with the baseball team.
The new film will reportedly take place in Scotland, according to USA today, and will tell the story of a princess who is handy with the bow and arrow. The baseball franchise, originally recognized as the Cincinnati Red Stockings, have been known as the Braves since 1912 when they were still located in Boston. After a 12-year-long stop in Milwaukee, the Braves settled in their current home, Atlanta, in 1966.