The Milwaukee Brewers have released the first of a series of promotional ads that feature Green Bay Packers' superstar Aaron Rodgers, reports the Milwaukee Journal Sentinel.
"We have established a partnership with Aaron Rodgers, and these television spots showcase Aaron's wit and sense of humor," Brewers COO Rick Schlesinger said in a statement.
The first ad reportedly shows Rodgers displaying a new and unusual pitching delivery to the Brewers’ front office. The NFL MVP was the centerpiece for one of the most popular sports based commercials of 2011, State Farm’s “Discount Double Check.”
The Brewers hope to capitalize on not only Rodgers’ humor but also his massive popularity in the state of Wisconsin. A survey released by Public Policy Polling
indicated that Rodgers had a higher approval rating in the state than Mother Theresa, George Washington, and Martin Luther King.