Kobe Bryant, Derrick Rose and LeBron James have the three best selling NBA jerseys outside the United States, respectively, according to The New York Times, which obtained a copy of the rankings released by the league on June 21:
According to figures released by the league, Bryant’s jersey is the most popular in China, Europe and Latin America. Derrick Rose of the Bulls has the second-most popular jersey globally, followed by LeBron James, Kevin Garnett and Dwight Howard.
The list is based on sales from Adidas stores outside the U.S. during the 2011-12 NBA season.
According to the Times, Pau Gasol, Dirk Nowitzki, Tony Parker and rookie Ricky Rubio were among international players with popular jerseys worldwide as well. In April, Derrick Rose and Jeremy Lin had the most popular jersey's in the U.S., respectively. They had generated the most jersey sales and team merchandise, but it should be noted that, according to NBA.com, these figures were based on "sales at the temporary NBA Store on Fifth Avenue and on NBAStore.com."