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Buffalo Wild Wings named title sponsor of former Insight Bowl

Oklahoma and Iowa played in last year's Insight Bowl, which has been renamed the Buffalo Wild Wings Bowl. (Christian Petersen/Getty Images)

The restaurant known for its wings and TVs now has a bowl to call its own.

In a press release Monday, Buffalo Wild Wings reached an agreement with the Valley of the Sun Bowl Foundation to be the title sponsor of the former Insight Bowl.

The bowl game takes place in Tempe, Ariz., and pits the No. 3 team from the Big 12 and No. 4 team from the Big Ten.

The 2012 Buffalo Wild Wings Bowl will be played Saturday, Dec. 29 at 10:15 p.m. and broadcast on ESPN.