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Gabby Douglas beats Michael Phelps -- in Olympics website hits

Gymnast Gabby Douglas could make millions of dollars in endorsements. (Scott Halleran/Getty Images)

With 22 medals, Michael Phelps is the most decorated Olympian in history, but gymnast Gabby Douglas has thoroughly beaten the swimmer in hits on the NBC Olympics website during the London Games.

Douglas, the individual all-around gold medalist who also helped lead the U.S. to the team gold, has recorded 18.27 million hits, NBC announced. Phelps is second best with 7.04 million hits.

Douglas' teammate McKayla Maroney, the silver medalist in the vault, is third with 6.04 million hits.

The 16-year-old Douglas has been one of the breakout stars of the Olympics. She will likely earn millions of dollars in endorsements following her wins at the Olympics. She already has a deal in place to appear on special-edition versions of Kellogg's Corn Flakes.

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