UNSUPPORTED BROWSER
SI Wire

Dwyane Wade gives himself a new nickname, LeBron James calls it 'corny'

Dwyane Wade has given himself a new nickname: "WOW" (Issac Baldizon/Getty Images) Dwyane Wade has given himself a new nickname: "WOW" (Issac Baldizon/Getty Images)

Dwyane Wade announced his new nickname, stemming from the slogan provided by his new shoe company, Li-Ning. The brand is built around the phrase "Way of Wade." LeBron James confirmed the new nickname.

"It's 'WOW,' Way of Wade," said James. "I think it's corny."

Wade ditched his old nickname "Flash" two years ago. That the new nickname comes from his own shoe company doesn't offer any appeal to the new "WOW" nickname.

The Heat's guard joined forces with Li-Ning in September 2012, and recently created the "Way of Wade" brand. From the Way of Wade official website:

"The Way of Wade is a belief system. It’s a philosophy based on the intersection of Wade’s vision and Li-Ning’s own values and mission."

More SI Wire

Close

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Our updated web address is http://www.si.com.

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Just follow these 4 easy steps:

  1. Click the Chrome menu on the browser toolbar.
  2. Select Bookmarks.
  3. Select Bookmark manager.
  4. Locate your current Sports Illustrated bookmark, click the Organize menu, then select Edit. You can now easily update the web address of your Sports Illustrated bookmark.

    Our updated web address is http://www.si.com.

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Just follow these 2 easy steps:

  1. Click the Safari bookmark manager on the browser toolbar.
  2. This will open the Bookmarks Bar. In the Bookmarks Bar, select your Sports Illustrated bookmark and manually edit the Address field.

    Our updated web address is http://www.si.com.

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Just follow these 3 easy steps:

  1. Click the Firefox bookmark manager on the browser toolbar.
  2. Select Show All Bookmarks.
  3. This will open the library window. In the Library window, select your Sports Illustrated bookmark and manually edit the Location field.

    Our updated web address is http://www.si.com.
Don't Show This Again