Tim Polzer
Tuesday January 21st, 2014

Notre Dame reportedly will drop the adidas brand for Under Armour. (Jonathan Daniel/Getty Images) Notre Dame announced it will drop the adidas brand for Under Armour. (Jonathan Daniel/Getty Images)

Notre Dame's predicted shift from adidas to Under Armour was first reported weeks ago, but the terms were not yet known. On Tuesday, Notre Dame athletic director Jack Swarbrick announced that the 10-year gear-and-apparel contract qualifies as the most lucrative in college sports.

ESPN's Darren Rovell later reported on Twitter that the deal is worth about $90 million.

Swarbrick said Notre Dame has the option to take some of its payments in Under Armour stock.

From the South Bend Tribune:

"We couldn't be more excited about this opportunity," Notre Dame athletic director Jack Swarbrick said at a press conference held at the Guglielmino Athletics Complex. "By any measure, it is the largest deal of its kind in the history of collegiate athletics."

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Notre Dame began its previous partnership with adidas in 1997. Under Armour also outfits Maryland, Northwestern, Auburn, South Carolina and Boston College, among other schools.

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