Reigning MVP LeBron James was honored with a limited edition Sprite drink on Wednesday, according to Darren Rovell of ESPN.
The "Sprite 6 Mix by LeBron James," announced by the soda brand on Wednesday, has the standard lemon-lime flavor for which Sprite is known but also incorporates cherry and orange. Said James in a statement:
"I never imagined I would have my own flavor someday. I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."
The drink will be available in 19.2-ounce cans and 20-ounce bottles and sold nationwide for a limited time, according to Rovell.
Coca-Cola, which owns Sprite, has had a relationship with James since his first professional season in 2003-04. According to Rovell, Sprite's growth continues to trend upward, with a 0.6 percent rise in 2013, the largest growth that year among the major brands of soda.
Sprite is also the main sponsor of the dunk contest each year during All-Star weekend. JENKINS: Al Jefferson, a low-post whiz, brings sunshine to Charlotte