The real reason the Big Ten added Maryland and Rutgers -- survival

Wednesday June 18th, 2014
Slow population growth throughout the Midwest is threatening the Big Ten talent pipeline and fan base.
Illustration by Nicole Zigmont/SI

Rutgers has never played in a New Year's bowl, but former coach Greg Schiano turned the once woeful program into a regular postseason participant, with eight bowl trips in the past nine seasons, including the last two under Schiano's successor, Kyle Flood. At its zenith, Nov. 9, 2006, 8-0 Rutgers, led by running back Ray Rice, knocked off third-ranked 8-0 Louisville 28-25 on a night the Empire State Building was lit in scarlet. Flood is most likely coaching for his job after a disappointing 6-7 finish in 2013 and a disastrous recruiting cycle in which 12 prospects decommitted. But football is a powerhouse compared with men's basketball; Rutgers hasn't reached the NCAA tournament since 1991. In its last game pre-Big Ten, the Knights were humiliated by Louisville 92-31 in the AAC tournament quarterfinals. "As much as that was not fun, I was probably bothered by it the least," says Hermann, "because I know exactly what it takes to be what Louisville is. With the resources and the power of New Jersey, I believe if everyone's all in behind their flagship university, over the next decade this is absolutely the next superstory of college sports." Look closely, and it's possible to see what Hermann's talking about. Rutgers has had success in women's basketball, including two Final Four appearances (2000 and '07) and a win in last year's WNIT, while its wrestling program is on the rise, with two top 25 and one top 10 finish since 2009.

A founding member of the ACC, Maryland will officially make the move to the Big Ten conference July 1.
Mark Goldman/Icon SMI

It may be a decade or more before we know whether Delany's move was right. Success is dependent on Rutgers's overcoming its propensity to self-destruct and Maryland's returning to glory in the two revenue sports. Many expected Texas A&M and Missouri to struggle upon moving from the Big 12 to the SEC; each has already produced a top five football team. "If [Rutgers or Maryland] approximates what Missouri and A&M did, you'd see Big Ten fans really embracing them because just by proxy it makes their program look better," says Zimmermann. "But if those schools don't carry their weight or add value, who cares? The fans aren't getting that $45 million." Delany concedes that Ohio State-Maryland lacks the sizzle of Ohio State-Nebraska, but he's betting the former will help attract a new legion of fans. In the meantime the current fans are like longtime residents in a gentrified neighborhood. Like it or not, change happens.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.