Bill Belichick's Emotionless Reaction to First UNC Touchdown Instantly Went Viral

Karl Rasmussen | Sep 1, 2025

Bill Belichick made his head coaching debut for UNC on Monday night vs. TCU / Screenshot via CFB on Fox

The first drive of the Bill Belichick era at North Carolina got off to a roaring start, as the Tar Heels offense marched downfield for a touchdown to open Monday night's game against TCU.

The crowd at Kenan Memorial Stadium erupted when Caleb Hood rushed the ball into the end zone for six points, capping off a successful seven-play, 83-yard drive. It seemed everyone in attendance was overjoyed for the first touchdown under Belichick. That is, everyone except for Belichick himself.

While the rest of the stadium excitedly celebrated the score, Belichick watched on without so much as a smile. His expressionless reaction was all too familiar for football fans, and it went viral on social media as fans noted how little had changed in the few years since he was last on an NFL sideline.

The Bill Belichick era at North Carolina starts with a dominant opening TD drive 😤 pic.twitter.com/bTgXze31Mv

— FOX College Football (@CFBONFOX) September 2, 2025

Flawless drive, explosive touchdown, ZERO reaction from Bill Belichick. Oh, football is so back. 🏈❤️ pic.twitter.com/ZzYEWBZUNQ

— The Gaming Grunt (@thegaminggrunt) September 2, 2025

Bill Belichick’s reaction to North Carolina’s first touchdown in his time at Chapel Hill 😂😭 pic.twitter.com/t0PUFhoYX6

— College Football Report (@CFBRep) September 2, 2025

Belichick is stone cold after that touchdown. ZERO reaction. What a beautiful first drive.#UNC #TCUvsUNC

— Joseph Duffey (@joseph_duffey99) September 2, 2025

Think it’s a little excessive for Bill Belichick to celebrate his first TD in college football like he celebrated all six of his Super Bowls pic.twitter.com/85pTGEb1MJ

— Max Chadwick (@CFBMaxChadwick) September 2, 2025

Bill Belichick's Tar Heels just went: 9-yard rush, 3-yard rush, 8-yard rush, 39-yard pass, 19-yard pass, -3-yard rush, 8-yard touchdown to start the year 👀

And he looked PISSED after the drive 😂pic.twitter.com/ZRWYXbnq96

— DraftKings (@DraftKings) September 2, 2025

It was certainly an encouraging start, but Belichick isn't the type to get ahead of himself when it comes to celebrations.

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