Savion Hiter teases drop of new Name, Image, and Likeness (NIL) merchandise

Name, Image, and Likeness (NIL) is a significant factor in any recruitment in the new era of college football. How that NIL money is paid out has become increasingly unique as the program has evolved into what it is today. Athletes have done podcasts, advertised on social media for various companies, and made appearances, all while engaging in merchandising and autograph deals with large proprietors.

It appears that newly committed five-star running back Savion Hiter has his own line of clothing and merchandise coming soon, indicating a promising future in capitalizing on his growing popularity. As more athletes explore these avenues, the college sports sphere is likely to continue to transform in ways we have yet to comprehend fully. The fact that he is already announcing a new line coming soon is good news to Michigan fans as it indicates there is little chance that his commitment will ever waiver.

The support throughout this journey has been amazing! I’ll never forget the ones that helped get me here/championed me along the way 〽️

Click the link below ⬇️ to sign up to be the first to know when my exclusive shop goes live. https://t.co/L4XTYyxu0w
— Savion “Cinco” Hiter (High-ter) (@5starsavi) August 20, 2025

In this evolving landscape, the financial opportunities for student-athletes have expanded tremendously, providing them with the chance to capitalize on their personal brands. This shift has not only empowered athletes but also created a competitive edge for programs that can effectively leverage NIL opportunities to attract top talent. The short time span between Hiter's commitment date and his social media announcement of his pending merchandise also indicates Michigan knew for quite some time that he was coming to Ann Arbor.

MORE: Savion Hiter's adviser and mentor calls out "nasty adults" after commitment comments

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Savion Hiter teases drop of new Name, Image, and Likeness (NIL) merchandise

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