Ticket Price Surge Reveals A Fan Frenzy For Oregon’s Playoff Game

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The rankings are out, the locations are announced, and the College Football Playoff is headed to Eugene, Oregon. Hosting their first-ever first round home playoff game, the No. 5 Oregon Ducks take on the No. 12 James Madison Dukes at Autzen Stadium on Saturday, Dec. 20 and ticket sales are already heating up.
Earning a first round bye last season with a bid to the 2025 Rose Bowl, this first round game will be the first in the modern 12-team playoff era for Oregon. If Oregon wins at home against the Dukes, they head to Miami, Florida for the Orange Bowl against No. 4 Texas Tech as part of the News Years Six Bowls quarterfinals.

Not only does a home game for Oregon provide an advantage for the athletes on the field with a friendly crowd known for it's boisterous noise across the nation, it also gives Oregon fans a unique chance to see the Ducks in a postseason game close to home.
Prices For Oregon Ducks vs. James Madison Dukes
According to Ticketmaster, the cheapest tickets in Autzen start at $167 a piece with sections 24, 33, and 20 seeing a major surplus of the cheapest tickets (when searching for only one ticket, not groups). Sections 11 through 24 on the East endzone all boast the most available number of tickets. There's also a large amount of tickets being sold for $177 a piece.
When selecting the "Best Seats" feature on the Ticketmaster app, the club level for Oregon sees ticket sales starting at $349, with the highest tickets going for upwards of $1,785. A season ticket-holder source told Oregon Ducks on Sports Illustrated that they re-sold their tickets for around $700 a piece.

Stub Hub's listing of the event shows similar prices, with the cheapest deals coming in sections 36, 25, 24, and 23. The cheapest ticket found on Wednesday was $204 in section 24, row 68. The club section also varied in price from $526 - $1,198. Stub Hub's fastest selling sections are section 36 and section 27, both close to the covered portion of Autzen.
Lanning Comments on What Makes Autzen Stadium Special
During his Sunday press conference after the announced College Football Playoff rankings reveal, Oregon coach Dan Lanning elaborated on the type of atmosphere he expects Duck fans at Autzen will bring to this match-up.
"I know our players are really excited about it. I know our fans will again create an incredible atmosphere. I think this is an opportunity for the whole world to kind of see a little bit about what makes Autzen special. So I'm anticipating that energy and enthusiasm there. I think we all got to see some cool games last year in similar formats, so I think that'll be a special opportunity to peel back the layers and Let people see what makes this place so special," Lanning said.
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Student Attendance May Be Impacted by Winter Break
In the same Sunday presser, Lanning also commented on the possibility of a dwindled student crowd. The University of Oregon's fall term final examinations last till Friday Dec. 12, and winter term doesn't commence until Monday, Jan. 5. This means the typical rowdy student section may struggle to fill the stands. Lanning thinks otherwise.
"I don't think I have to create a pitch. Our fans are going to show out for this game," Lanning said. "There's zero doubt in my mind that they'll be there. Well, if it's not a student, it'll be another working fan that's in there, but they don't want to miss the opportunity to see the one playoff game in Autzen Stadium that hasn't happened before. So I think we'll have a lot of fans who support it and are ready to see that myself."

James Madison's Travel to Eugene
According to Google Maps, a drive from Harrisonburg, Virginia where James Madison's campus is located to Eugene, Oregon is about a 2,809 mile trip. However, the historic significance of JMU's first inclusion in the playoff since becoming an FBS team in 2022 may be an extra push for more Dukes faithful to go West.

A reporter for Oregon Ducks on SI, Ally Osborne is a born and raised Oregonian. She graduated from the University of Oregon's School of Journalism and Communications in 2021 after interning for the Oregon Sports Network with experience working on live sporting broadcasts for ESPN, FOX Sports, the PAC 12 Network, and Runnerspace. Osborne continued her career in Bend, Oregon as a broadcast reporter in 2021 for Central Oregon Daily News while writing for Oregon Ducks on SI. Since then, Osborne is entering her third season reporting for the publication and is frequently the on-site reporter for home games at Autzen Stadium in Eugene. She is currently the host of lifestyle shows "Everyday Northwest" and "Tower Talk Live" for KOIN 6 News in Portland, Oregon. Osborne also works as a sports reporter for KOIN 6's "Game On" sports department. In her free time, Osborne is an avid graphic designer, making art commissions for athletes across her home state. Osborne's designs have even become tattoos for a few Duck athletes.