By Dan Treadway
January 13, 2014



Just... why?

First things first, this is not a joke. It's a real thing.

The Cubs have unveiled their first mascot in modern history, and by most objective standards, it's awful.

According to the team's official website:

The new mascot was created as a response to survey feedback and fan interviews, the team said in a statement. People wanted more Cubs-related family-friendly entertainment at Wrigley Field, and Clark will interact in the community, engage with young fans, and be respectful of the game. Clark is named after Clark and Addison, the intersection where Wrigley Field is located.

Reactions to the reveal were predictable, if not amusing:

Screen Shot 2014-01-13 at 4.50.10 PM

And if these fans didn't care for the hokey, cereal-box worthy mascot to begin with, I'm guessing they really won't like his first official tweet, which, in an odd way, was perfect:

If the "century of losing" thing wasn't enough to turn away Cubs fans, we're guessing this won't be the last straw for most of them. But it's quite unfortunate that the franchise had the poor judgment to give the internet even more ammunition on a team that is historically the lowest hanging fruit in all of sports.

[Chicago Tribune]

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