The Capitals made a truly cringe-worthy Twitter gaffe

That isn’t a face swap.

Dan Gartland | Dec 18, 2016

The Capitals made a truly cringe-worthy Twitter gaffe /

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Social media is a great way for sports teams to enhance #fan #engagement. Or, alternatively, it can be used to tell young women they look like their fathers.

The Capitals ran a social media-themed promotion for Saturday’s game against the Canadiens that included, among other things, a face swap booth in Section 115 and Section 105. The team also retweeted tweets from fans throughout the game, such as this girl’s photo with her dad.

#CapsSocialNight pic.twitter.com/t1ea0SVWpB
— Emily Longtin (@Emily_Longtin) December 18, 2016

The Caps saw the photo and gave Emily what they thought was a compliment.

Great faceswap 👌😏 #CapsSocialNight https://t.co/zq0M2A74JQ
— Washington Capitals (@Capitals) December 18, 2016

Emily, however, did not use the face swap booth. She just took a selfie with her father.

that's just my dad and me but thanks
— Emily Longtin (@Emily_Longtin) December 18, 2016

The Caps tried to play it cool but Emily was having none of it.

psssst erbody, that's the joke 😉 #CapsSocialNight!!!
— Washington Capitals (@Capitals) December 18, 2016

sure.... 😂
— Emily Longtin (@Emily_Longtin) December 18, 2016

Sure, it’s pretty embarrassing to be told that you look like a much older man, but at least Emily gained over 300 followers.

Published Dec 18, 2016

DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).