Sixers rookie center Joel Embiid ran a brilliant All-Star Game campaign, combining original, fire tweets with celebrity support to grow his vote total on Twitter among fans. Just how successful was the effort? Well, it would have landed him a spot in the Eastern Conference’s starting lineup, had the league not changed the rules.
Embiid received 922,174 votes, the fourth-highest total of any player in the conference. This should have made him a starter, but the league has a new rule in place this season which also takes into account player and media votes. Without a heavy showing among those two groups, he was left out of the starting lineup.
This was truly a remarkable movement, and one that Embiid and his fans around the globe should be very proud of.