$100 million? No thanks.
Michael Jordan is far and away the richest athlete in the United States. Though he earned about $90 million in his basketball career, he’s worth roughly $2 billion now, thanks to his various business dealings. You don’t get that rich by taking every deal that’s presented to you, and, when you’ve got that much money, somebody has to make it really worth your while if they’re offering to pay you for something.
Jordan’s agent, David Falk, joined WFAN’s Boomer & Gio with Boomer Esiason and Gregg Giannotti and shared a couple of stories about just how tough it is to get Jordan to agree to an endorsement these days.
When MJ was in Asia a few years ago for a Hornets preseason game, a woman from the Philippines offered $7 million to have Jordan appear for the day at a golf event, Falk said. Jordan, who we all know loves golf, said no.
But that’s nothing compared with another offer Falk says Jordan rejected. The company asked for two hours of Jordan’s time, plus the right to use his name and likeness. In exchange, Jordan would get $100 million. He turned them down.
“I brought him a deal three years ago for $100 million,” Falk said. “All he had to do was, other than giving his name and likeness, make one two-hour appearance to announce the deal, and he turned it down. God bless him. He’s been so successful, it gives him an opportunity to do whatever the hell he wants or not to do things he doesn’t want. I really admire that. He’s very, very selective in the things he wants to be involved in.”
$100 million is more money than any normal person could even imagine, but Jordan is no normal person. We don’t know what kind of company he was supposed to be pitching. He could have been the face of those Frank Thomas male enhancement pills, or something similarly embarrassing. You can’t be putting your face on just any product when your Michael freaking Jordan. The nice part is that being Michael freaking Jordan grants you the luxury of turning down $100 million.
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