In this week's episode, a modern-day tale of two young guys bootstrapping a new golf apparel brand.

In this week's episode, learn more about a company that offers a wide range of cutting-edge GPS devices to help golfers lower their scores and enjoy the game.

Jon Mason, founder and CEO of Swing Juice, moved his brand away from beverages and into a bold apparel collection. Here's the story of his company.

Golf headcovers have become a way to make your golf bag a personal reflection of yourself. Get to know one company doing it their own way.

X-Golf has sold more than 3,000 of it simulators, thanks largely to an emphasis on innovation. Here's what sets it apart.

At Orca, they design and build stylish, functional and modern golf bags. Meet the women behind the brand.

In this week's episode, host Paul Liberatore interviews Tim Markison, founder and CEO of Athalonz golf shoes, which holds 13 U.S. patents for its cutting-edge technology.

Jumbomax happens to be the go-to grip for Bryson Dechambeau, whose crushing drives have helped the company take the golf world by storm. Here's its story.

The company makes the Phone Caddy, a great addition for golfers who use their cell phones during rounds on the course.

Golfballs.com has evolved into one of the game's top Internet retailers, with a strong focus on customized products. Here's how they did it.

In this week's episode, host Paul Liberatore interviews Dickie Walsh, the founder and CEO of Cutter Golf, which makes a very distinct wedge that could help golfers straighten out their approach shots.

In this episode of the Behind the Brand podcast, host Paul Liberatore interviews Tom Romano, general manager of Galvin Green, a golf brand specializing in the design and supply of high-performance clothing to more than 20 countries worldwide.

In this week's episode, host Paul Liberatore interviews Sal Syed, founder and CEO of Arccos, which created golf’s first artificial-intelligence platform. Here you'll learn more about the product and the company behind it.

Redbird Avian makes a premium set of irons. Here's the secret to their success.

Players who use alignment rods to groove their swing might benefit from the flexible nature of the Alignment Pro. Here's more on the product -- and the company.

UpGlove started by solving a simple problem with golf gloves: the cost to consumers. Here's how they offer high-quality gloves at such surprisingly low prices.