Joining a list of athletes like
The Gatorade "G" campaign launched in the U.S. during the Super Bowl in January with many top flight athletes representing the brand. Now the company will move north of the border with a group of Canadian athletes to represent the brand.
Along with other top Canadians such as
"Just like in the U.S., the Canadian Gatorade brand is recognizing some of our nation's most influential and inspiring athletes," said
St. Pierre's addition to the Gatorade campaign can only be seen as a huge step forward for the marketing and advertising future of mixed martial artists who are looking to cross over into more mainstream work.
Late last year, the UFC welterweight champion signed on with CAA, a division of Creative Arts Agency, to help push the Canadian fighter into new markets including movies, television, licensing and digital media.
This latest move for St. Pierre to sign on with Gatorade signals the first MMA fighter to be involved with the popular sports drink brand, and a definite sign of the competitors involved with MMA moving forward to being more widely recognized alongside other top athletes.
St. Pierre filmed his first commercial for Gatorade over the last week while also working on the latest film the Canadian has been involved with, the second motion picture he has starred in over the last year.