It's really amazing to see the extent to which martial arts, through MMA, has grown on the general public in the United States. I've been in the business of martial arts promotions since 1985, and I dreamed of one day seeing and hearing the average sports fan here talking about martial arts in conversation and wearing martial arts-themed clothing in the street. But I wasn't sure if and when that would happen. It has, though, and MMA is getting bigger every day.
We also analyzed the TV ratings that EliteXC generated with its live events on CBS. St. Louis consistently ranked among the top 10 markets.
Our partner, Silicon Valley Sports and Entertainment, is a member of The Arena Network. They have a strong relationship with Scottrade Center where we are holding the event. As the home of the St. Louis Blues, Scottrade Center is a landmark in that city so putting a Strikeforce event there was a no-brainer.
Finally, we were able to establish a relationship with a strong local promoter in this market. Having someone on the ground in St. Louis has made everything from our marketing campaign to our p.r. initiatives a lot more turnkey than it would have been had we had to activate everything remotely from our headquarters in San Jose.
We produced our first Showtime event in 2007 --
Showtime has an incredible team of talented and passionate individuals that are capable of helping build our stars into household names. The bigger these names become, the bigger our fights will be.
If Dana and his team didn't do what they did, I wouldn't be speaking with
Any further growth that UFC and Strikeforce sustain is just going to help make MMA bigger as a sport and create new opportunities for both leagues.
Whether its Fedor,
As far as Kimbo goes, we would like to have him fight in Strikeforce at some point.