In terms of people like you, professional journalists, people that see what we are doing, maybe they look at it and say: "Well, that is not as good as our stuff." That is an audience we are very mindful of. Bringing on a
We can then watch as they perform and produce content going forward. We can encourage them, and they can move up to what we call featured contributor status. If they come in and start to trend lower than the score we gave them, this is where King comes in with tools, training, and tutorials. It is what we are thinking of as a Writer HQ or even a BR University. There will be a lot of material King publishes though his blog and makes available in a central location to help contributors improve various aspects of their writing. If they respond to that, great. If they don't, we have an ongoing process where we are evaluating that and some of those folks will be asked to reapply.
But it was really what is going on digital publishing and the mission around creating a platform for a lot of people who wanted a voice to be heard in sports but had only been heard through sports-talk radio call-in shows, letters to the editor or writing comments on stories. Having been at bigger places and wanting to do something at an early stage that was new and different and did not have a predictable path was intriguing to me.
Another profile is people that may already be writing. They could be writing about Texas high school football but they really want to be writing about the Cowboys. They could be writing about non-sports and this is their outlet for sports. But probably the biggest slice is the profile I call "lawyer by day, Giants fan by night." These are people that might not aspire to this as a full-time career but they really love their teams and have perspective around their teams and want an outlet more than sports-talk radio or writing a comment at the bottom of an article. What is good about our platform is we can accommodate that person who wants to write two stories a week, 10 stories a week, or 10 stories a week for three months. For them, it is an interest no different if they are a mountain bike rider or it's some other hobby that they are passionate about.
As content gets published, there are another two layers where it gets evaluated. One is in the review cue. Before a programmer decides to publish a piece of content say on the front of Bleacher Report.com or the front of our NFL section, there is another opportunity for a programmer to review the content and flag it and say this is really good or not that great.
Then there is the editing process. Every piece of content is edited, and has one trained editorial editorial person who is giving the contributor feedback. One of the things King is starting to do more actively is working with the writers on-one-one and start to give them feedback directly, starting with our top-tier writers.
There are other content features we want to add as people go to more mobile and tablets and TV screens. Do you have the goal to be the No. 1 most trafficked sports site in the country? We'd love to. ESPN and Yahoo! compete in that space and I ran one of them and have competed with the other one in my lifetime. I am very respectful of both and am a good friend of [ESPN digital media