But we are going to cover this and do it fairly and from a credible standpoint. From the quantity standpoint, we are just not set up. We are not CNN. We are not ESPN. We are not able to go to that length. But if you look at what we have out there and how often we are trying to re-air our content, I think most people would find it relevant and appropriate for who we are.
As I look at our coverage the past few days, I am very pleased with what we have been able to do. It's as difficult a subject matter as you can probably imagine. It is hard to imagine a more difficult story for a branded network to cover, and I think given that incredible sensitivity around this type of story, I am really proud of the fact of how we covered it.
We have covered [the story] since it launched in all of our shows. We have not shied away from it. Our challenge is we don't have a 24-hour operation. We are rarely live. Most of our programming is taped programming. So we have come on live in the morning and aired what we call a "Big Ten Blast" and repeated it throughout the day. We had a special program on the subject last night. I don't see us as being the ones that just regurgitate interviews all day long to try to come up with what appears to be 24-hour coverage when it really is not ... We've interviewed Penn State student-athletes -- Silas Redd and a couple of other students. One of our main talents, Rick Pizzo, hopped on a plane and got there and is doing interviews. His content will be part of our ongoing coverage. I am very comfortable. I think it is appropriate given our brand. We are obviously in a different position than ESPN and others.