ESPN made the first pick of the 2012 NFL Draft back in January, when it enlisted multi-platinum rapper Nas to provide music for the network's coverage. The Queens, N.Y., native is reworking two of his new songs with Austin guitarist Gary Clark Jr., for prospect highlight packages and to be used coming in and out of commercials.
"I was excited and surprised to get the phone call to celebrate the draft through music," said Nas last week from New York, where he was promoting his forthcoming album
It's not the first time Nas, whose real name is Nasir Jones, has collaborated with the worldwide leader. He narrated an award-winning feature for the newsmagazine
"Mike Tyson is one of my favorite people in the world," Nas said, who was grateful for the "honor" of working on the project. "Just being a New Yorker, just being able to relate to him coming from the streets and becoming the heavyweight champion. To become the
ESPN music director Kevin Wilson said Nas' previous work with the network "certainly helped getting in the room with his guys," and relished the chance to build on a relationship that predates the
"We used his music even before the '30 for 30' and the
ESPN asked Nas to soften a few of his lyrics -- well before
"A few phone calls later and some recording sessions and some photo shoots and here we are," Martin said.
Music keeps the 38-year-old artist busy, but he's still following the New York teams he grew up following in the Queensbridge housing projects that spawned such athletes as Metta World Peace, Lamar Odom, Vern Fleming and Lou Del Valle. He laughed when the incongruity of growing up a Yankee fan in Queens was brought up, even though he's often been spotted wearing the hat of New York's American League club. "I just love New York, I love all our teams," he said diplomatically. "I'm still waiting to see the Mets do it."
Although he's been fixated on the democratic team play of the Oklahoma City Thunder -- they're his pick to win the NBA title -- he's been impressed by Carmelo Anthony's resurgent form as the hometown Knicks head into the postseason. Like most of the country, the improbable rise of Jeremy Lin commanded his attention as the team rebounded from a moribund start.
"I think there should be a film about him," he said, enthusiasm rising. "I think he's a movie. That's just the coolest thing. A Harvard kid, not getting drafted, then all of a sudden he's out there at Madison Square Garden. I think that's the beauty of New York."
Long known for his trenchant social commentary, Nas has incorporated sports in his lyrics in the past. In the 2004 song "These Are Our Heroes," he blasted athletes like Kobe Bryant and O.J. Simpson for setting poor examples for America's youth. But eight years after likening Bryant to LeVar Burton's slave character in
"He's a warrior, he's a survivor. I got love for Kobe. We both share similar s---," said the rapper, who laughingly cited the high-profile divorces both men endured since the song's release.
Having finished the video and photo shoots for ESPN's draft coverage, Nas is hard at work promoting his forthcoming record (due out in June), his 10th full-length since his iconic 1994 debut
"The whole hip-hop music thing, for some people it hasn't grown fast enough but I think what my message represents is what's true to my life," he said. "It's just my experiences leading me to really believe that just being able to inhale breath each morning is enough for me to say life is good. And I hope that by saying that, it's becomes infectious. I hope by just saying that, more people will think that for themselves. That's my whole thing: just being thankful for life."