"I remember him pulling me out of school at [age] 13 when he was going to be in the Army surplus business, driving to Kansas with him to pick up the supplies, and him having me drive home while he sat in the backseat with his calculator, figuring out how much money we were going to make," said Carter. "This is what we did and we were going to make it."
One of Dixie's first assignments took her to the Alamo, where client IMAX was shooting its first docudrama. Dixie met Serg Salinas, a singing cowboy who worked on the ranch that held shows three times a day to commemorate the venue's history. She was 20; he 19. They dated off and on and were married a few years later.
"I think she's really proud and she gets that it's a business," said Dixie of her replacement-in-the-making. "She'll watch the show and take some notes and she's actually come up with some good ideas. It's fun to share that with her. I think recently they've come to realize that this is something different, something special that we don't take for granted."
Dixie, a natural on-camera with her inviting Southern charm, finally stopped fighting the requests, thinking it would be the best move for the company.
Enemies and Allies
"I want them to say those things," said Carter, with a wink. "That means I'm doing my job -- without really running the company into the ground, of course."