Why people are burning their New Balance sneakers.
New Balance became the first major sportswear company to back President-elect Donald Trump after the 2016 Presidential Election and many people have responded by disposing of the company's sneakers.
"The Obama administration turned a deaf ear to us & frankly w/ President-elect Trump we feel things are going to move in the right direction," a New Balance spokesman told Sara Germano of the Wall Street Journal.
New Balance shares a similar view with Trump against the Trans-Pacific Trade Partnership, which was negotiated by the Obama administration and involves 12 Pacific Rim nations including Japan and Australia.
People took to Twitter to share videos and photos of them destroying their New Balance shoes:
Trump will take office on Jan. 20, 2017.