NBA commissioner Adam Silver says the league will look at the current fan voting process for the All-Star Game.
Speaking at a league event Thursday in Washington D.C., Silver told reporters the league plans to look into fan balloting, which currently determines the game’s starting lineups. Fans are allowed to vote for players using Twitter and hashtags, in addition to retweeting Tweets that include said hashtags—a process that was influenced this season by the support of high-profile social media users and celebrities. Though the voting process encourages social and fan engagement, the numbers can skew accordingly.
“On (fan) balloting, it’s something we’ll continue to look at,” Silver said, according to USA Today. ”We love the fact that fans have input into who the All-Stars are. As social media changes the world and is disruptive, it’s been mildly disruptive to our balloting systems as well. I know that’s something we’ll take a fresh look at.”
Notably, recording artist Justin Bieber lent his support to Clippers guard Chris Paul (who was named a reserve), Cleveland’s LeBron James and rapper Drake co-signed Miami’s Dwyane Wade and Toronto’s, Kyle Lowry, respectively, who both will start for the East. Dallas center Zaza Pachuliawas nearly voted in via a major fan push, although that starting spot went to San Antonio’s Kawhi Leonard.