Knicks' Jalen Brunson Helped Create Most Memorable Bill Kennedy Camera Moment Yet

The ref was all smiles during this announcement.
Ref Bill Kennedy laughs while announcing the outcome of a foul review on Feb. 28, 2025.
Ref Bill Kennedy laughs while announcing the outcome of a foul review on Feb. 28, 2025. / NBA / X / Screensho

As far as NBA referees go, Bill Kennedy is one of the most fun to watch. He has a sense of humor about him that really lightens the game, and doesn't seem to take himself too seriously, even when stoically delivering announcements.

In another example of this trademark attitude, Kennedy cracked up while announcing the outcome of a second-quarter coach's challenge during the New York Knicks–Memphis Grizzlies game on Friday night. And apparently, it was all thanks to Jalen Brunson.

"After reviewing the play, the out-of-bounds call has been overturned," Kennedy began. "There is an approximate foul charged to Hart, resulting in Memphis retaining the ball, and-"

This is where the ref started clearly laughing, evidently at something Brunson did off-camera. The guard then walks behind Kennedy, who turns to look at him while continuing to chuckle.

"... And going the full length of the court," the ref concluded as he looked back toward the camera, with a smile on his face. "The coach's challenge is successful."

Watch that below:

"Just add that to Bill Kennedy's greatest hits," an announcer said after the fact. Fully agree.

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Brigid Kennedy
BRIGID KENNEDY

Brigid Kennedy is a contributor to the Breaking and Trending News team at Sports Illustrated. Before joining SI in November 2024, she covered political news, sporting news and culture at TheWeek.com before moving to Livingetc, an interior design magazine. She is a graduate of Syracuse University, dual majoring in television, radio and film (from the Newhouse School of Public Communications) and marketing managment (from the Whitman School of Management). Offline, she enjoys going to the movies, reading and watching the Steelers.