NBA Fans Roast LeBron James After His Super Lame ‘Second Decision’ Becomes Known

Liam McKeone | Oct 7, 2025

LeBron James hyped up his 'Second Decision' on Monday only to reveal it was an ad. / David Gonzales-Imagn Images

LeBron James sent the NBA world into a tizzy on Monday when he teased an upcoming "Second Decision" on his social media platforms. While vague hints at an announcement from a professional athlete are almost always business-related and not career-related, James playing into his infamous free agency decision from 2010 had fans wondering if he was going to announce his retirement. Or his intention to leave the Lakers once his contract expires at the end of the season. Or something basketball-related.

It turns out none of those guesses were accurate. Instead, LeBron's big Second Decision was part of a new partnership with... Hennessy. That's right. James leaned on The Decision, one of the most well-known free agency decisions ever, to promote his new cognac.

While it was perhaps predictable— it would have been a weird time for James to announce his retirement— fans were still quite frustrated by the lame reveal that it was all for a sponsorship and aggressively roasted the Los Angeles star once the reveal was made on Tuesday morning.

Bro gaslit everyone for a Hennessy ad 😅💀

— OurSF49ers (@OurSf49ers) October 7, 2025

pic.twitter.com/mdYYdVyZbw

— Gametime (@Gametime) October 7, 2025

pic.twitter.com/NtDc4V6HVx

— Chad Lowe (@jpottingaround) October 7, 2025

Got to admit I was dead wrong about the LeBron announcement. I thought there was no way it wasn’t going to be an Amazon ad. Turns out it was a Hennessy ad. That’s on me.

— Sean Highkin (@highkin) October 7, 2025

Used “the second decision” add for a Henny ad pic.twitter.com/GW8sXt98NE

— Tjay🪄 (3-2) (@TjayyySN) October 7, 2025

(This was super lame from LeBron and we can all be allowed to say that)

— Anthony F. Irwin (@AnthonyIrwinLA) October 7, 2025

This could’ve been an email

— Garrett, The Car Guy. Fort Bend Toyota (@houstonfan4life) October 7, 2025

This is somehow even lamer than all of us could've imagined https://t.co/Adg4Vmk7Hz

— Clem (@TheClemReport) October 7, 2025

The ticket price of the Lakers final game this season dectupled in price due to a trailer for a Hennessy ad lmfao https://t.co/pnj4Wl7gms

— Nihilist Bucks (@nihilist_bucks) October 7, 2025

https://t.co/9kuIzZo5tP pic.twitter.com/oVDu63nTsd

— Ibou, of Self Made (@BackupHangman) October 7, 2025

pump faking retirement for a "Hennessy" ad yeah this is unrivaled attention seeking https://t.co/8P2en4N8BN

— ay (@spoonlocks) October 7, 2025

Trolled us for a Hennessy ad?? https://t.co/mOY3gwomX1 pic.twitter.com/Op73kite2m

— Morning Brew ☕️ (@MorningBrew) October 7, 2025

For his part, James sent three emojis in response to the reveal.

😉😜👑 https://t.co/NGqV2C0dSy

— LeBron James (@KingJames) October 7, 2025

Quite lame stuff from the future Hall of Famer.

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