Alvaro Morata has already begun laying the foundations to get Chelsea's fanbase on his side by calling the Blues "the best club" he could join.
The Real Madrid striker exclusively told Sky Sports that he was happy to be moving to Stamford Bridge for an initial fee of around £58m after he jetted into Heathrow Airport on Thursday.
Morata had already told the Spanish press that he was eager to be reunited with former manager Antonio Conte - the pair having previously worked together at Juventus - and described Chelsea as the best club around upon his arrival through customs.
He said: "This is the best club. Antonio Conte is one of the best coaches in the world and I'm so happy to work with Antonio."
Morata had been slated to join Manchester United earlier in the summer before the Red Devils performed a massive U-turn on the deal and, instead, opted to secure the signing of Romelu Lukaku for £75m.
United boss Jose Mourinho noted how "obvious" it would be for Chelsea to swoop for the 24-year-old after his side poached Lukaku from under their noses and, asked how close he actually came to being transferred to Old Trafford, Morata didn't give a definitive answer.
He continued: "I don't know, the most important thing is I'm here playing for Chelsea. Finally I'm here."
The Los Blancos forward, who found game time hard to come by due to the sheer wealth of attacking options available to Zinedine Zidane, also reiterated how speaking to Spanish team-mate Cesar Azpilicueta had helped convince him that a move to the Premier League was worthwhile.
He added: "[It's] One of the best leagues in the world and I'm so happy to be here. I spoke with Azpilicueta and he told me everything is OK and he found it something easy."
Morata is set to undergo a medical at Chelsea's Cobham training base and, if no issues are found, will allegedly pen a five-year contract worth £8m-a-year.