With China's booming economy and gigantic population, the NBA has been focusing on the market for quite some time now. It's no surprise, then, that the NBA has teamed up with the rapidly rising Chinese film industry for what looks to be one of the cheesiest, crappiest movies ever made.
Titled Amazing--probably after the NBA's "Amazing" marketing campaign of 2008, which itself was based on Kanye West's single of the same name--this film sees Carmelo Anthony, Dwight Howard, and Scottie Pippen star alongside Chinese heartthrob Wang Xiaoming.
The plot? Well, watch the trailer first:
Basically, an evil video game company owner has invented software that has grown out of control, and the only way to stop the program is for Chinese do-gooders to enter the virtual world and play the software in a basketball death-match. Of course, to play a game of such great magnitude would require training from the best players in the world. Enter Melo, Dwight, Pippen, and--yes--Wang Zhizhi. Finally, Tron with Scottie Pippen.
Perhaps the absolute best thing about this film is the tagline. It's in Chinese, but here, let me translate for you:
"I don't want to be a hero; I just want to play ball!" Amazing, directed by Sherwood Hu, is schedule to hit Chinese theaters on September 30. No word yet on if the film will see release in North America. For the sake of Dwight Howard, who has already become something of a walking punchline these last few months, let's hope not.