Ben Sin
Wednesday May 28th, 2014

[youtube https://www.youtube.com/watch?v=t-9wL2vAp2s]

Adidas may have garnered some strong reviews for their recent Damian Lillard commercial, but their marketing game is even stronger overseas.

Also on Extra Mustard: Reporter Congratulates French Tennis Player On Losing A Match; Awkwardness Ensues

To prepare for the World Cup, Adidas conducted a public demolition of the French national soccer team’s team bus. Why? Because that bus was the scene of major controversy during the 2010 World Cup, when the French team, after a loss, rebelled against their coach and sat inside the bus, refusing to play.

It was a moment the French media dubbed the “darkest hour of French football”.

With a new coach (and, hopefully, a new bus) in place, France is looking to excise its demons in a symbolic manner. And what better way to do it than this?

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  [Metro UK]

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