The parents of Texas A&M's Kenny Hill have applied for a trademark for the quarterback's nickname "Kenny Trill."
Hill unveiled the nickname after some had begun calling him "Kenny Football" following his season-opening offensive explosion in a victory over South Carolina that saw him throw for 511 yards and three touchdowns.
Hill told reporters he preferred the much more awesome "Kenny Trill" moniker, and now his parents are making sure no one else cashes in on it.
Protecting your brand from infringement and maximizing merchandising income is a very trill business move, but you still need to earn the ok from the Trill OG Bun B.
- Brendan Maloy