Browns are giving away tickets to a One Direction concert

The Cleveland Browns may have one of the league's most talked about players making his first start this weekend, but the team is looking to expand its popularity in another way: by giving away One Direction tickets.

The Cleveland Browns may have one of the league's most talked about players in Johnny Manziel, who is making his first start this weekend, but the team is looking to expand its popularity in another way: by giving away One Direction tickets.

The pop superstars are heading to play in the Browns' FirstEnergy Stadium on Aug. 27 of next year, and the team is giving away tickets to a lucky member of its Dawg Pound fan group as part of a "10 Hours of Prizes" promotion, with a different gift being handed out each hour.

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Other prizes from the promotion include a signed jersey from Manziel, an XBox One gift pack and a raffle to win lunch with front office executives.

- Brendan Maloy