Expect a tie-dyed artistic flair on the court during the 2015 NBA All-Star Game in Madison Square Garden on Feb. 15.
Grabbing the role of the exclusive sock provider for the All-Star Game for the first time, Stance built on its artistic line of Fusion Basketball socks to create limited-edition blue East and red West tie-dye designs meant to complement the Adidas-created uniforms.
Featuring stars for the West and stripes for the East, the tie-dye plays heavily as a background motif. The NBA logo fits within a star on the back of the sock and the words East and West show up underfoot.
Stance, though, says these socks aren’t only about art, bringing in Stance’s Triniti Technology that uses a mesh venting system, traction control with strategically placed grippers on the footbed and targeted cushioning in the areas of the foot that take the most impact, says Stance’s Clarke Miyasaki.
“We’ve paired the technical geniuses behind this sock with the creative sock artistry that Stance pioneered,” Miyasaki says. “We hope the world’s greatest basketball players will be as happy as we are with the socks.”
Following the release of the All-Star socks, Stance will bolster its NBA Legends and NBA Hardwood collections while revealing a Dwyane Wade customized spring sock line.
Just don’t expect tie-dye all the time.
Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb.