Bryant, 36, continues to be popular among Chinese fans, despite his season-ending shoulder injury in January and the Lakers' poor showing this year. Among Chinese fans, Bryant's jersey sells better than even that of LeBron James, the worldwide leader.
Bryant's teammate Jeremy Lin has the seventh most popular jersey in China, while Tim Duncan's Spurs jersey, Kyrie Irving's Cleveland Cavaliers jersey, and John Wall's Wizards jersey round out the top ten.
According to the Chinese Basketball Association, 300 million of China's nearly 1.4 billion citizens play basketball. The NBA is also the most-followed sports league on Chinese social media, with more than 93 million followers on the popular platforms Tencent and Sina.
James' Cavaliers jersey is the most popular overall – as it has been since 2012. Curry improves to second in the overall rankings, while Kevin Durant comes in third, Bryant places fourth and Rose is fifth.