Pop-Tarts Bowl Reveals Perfectly On-Brand Sidelines Ahead of Miami-Iowa State

The second-annual Pop-Tarts Bowl just got crazier.

The Pop-Tarts Bowl has become a classic in college bowl culture. | Nathan Ray Seebeck-Imagn Images

The Pop-Tarts Bowl—sponsored by Kellogg's—has quickly become a classic in college football culture since taking over for the Cheez-It Bowl in 2023. In 2024? Expect even more fun.

Paired with edible mascots and a 77-pound trophy featuring a fully functional toaster, this year's contest is adding yet another twist to the chaos: sidelines covered in sprinkles. Check out this photo from Sickos Committee on X (former Twitter):

Got some breaking @PopTartsBowl news - they’ve got sprinkles on the sidelines. pic.twitter.com/LNrze2L96i

— Sickos Committee (@SickosCommittee) December 27, 2024

The rainbow sprinkles found on the classic hot fudge sundae Pop-Tart (among others) will now also live just outside the playing field of Orlando, Fla.'s Camping World Stadium.

This year's Pop-Tarts Bowl—featuring the No. 13 Miami Hurricanes and the No. 18 Iowa State Cyclones—is set to kick off on Saturday at 1 p.m. EST. The game will air on ABC with Tom Hart and Jordan Rodgers on the call.

Outside of the winning team eating a massive Pop-Tart (that also serves as the game's mascot) eyes will be on likely first-round pick Cam Ward—the Hurricanes' quarterback who was a finalist for the 2024 Heisman Trophy.

---