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Pop-Tarts Bowl Unveils Creative Twist to Goal Posts for Miami-Iowa State Clash

What a treat.

Tom Dierberger

A general view of midfield at Camping World Stadium before the Pop-Tarts Bowl between Iowa State and Miami.
A general view of midfield at Camping World Stadium before the Pop-Tarts Bowl between Iowa State and Miami. / Nathan Ray Seebeck-Imagn Images
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It's never an easy task to follow up an original hit with a sequel that lives up to the hype. But the 2024 Pop-Tarts Bowl is sure giving it a try.

Following up the 2023 Pop-Tarts Bowl, which featured the first edible mascot in college football history, the 2024 edition is pulling out all the stops with creative breakfast pastry-themed elements on the football field. That includes the goal posts, which are brilliantly covered in Pop-Tarts wrapping around the padding.

Genius.

In addition to the goal posts, the Pop-Tarts Bowl also features an on-brand sprinkles design on the sidelines. And the Hurricanes and Cyclones will be cheered on by three different flavors of Pop-Tarts mascots, who will serve as options to be devoured by the winning team after the game.

The actual football in the Pop-Tarts Bowl should be a treat, too. Miami (10–2) is looking to prove it was snubbed from the College Football Playoff, and Iowa State (10–3) is trying to secure the first 11-win season in program history.

The 2024 Pop-Tarts Bowl is scheduled to kick off Saturday at 3:30 p.m. ET.

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Tom Dierberger
TOM DIERBERGER

Tom Dierberger is a staff writer and editor on the Breaking and Trending News team at Sports Illustrated. He joined SI in November 2023 after stints at FOX Sports, Bally Sports and NBC Sports. Dierberger has a bachelor's in communication from St. John's University. In his spare time, he can be seen throwing out his arm while playing fetch with his dog, Walter B. Boy.

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