Waking up With PAC-12 Football: Would Early Kickoffs Boost Ratings?

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In an effort to reverse slumping football ratings, the PAC-12 is looking into starting some of its games at 9 a.m. local time, which would totally buck the traditional evening start times. With the goal of allowing East Coast fans a better chance to watch the West Coast action, SI Now’s Robin Lundberg and Ryan Asselta debate if the early wake-up call is a good idea for the conference.