NBC Sports Promo Casts Jason Sudeikis as a U.S. Football Coach Managing in the EPL

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To get fans hyped about its upcoming Premier League broadcasts, NBC Sports enlisted Saturday Night Live alum Jason Sudeikis to play a fictional American football coach, Ted Lasso, who has just been named new manager of Tottenham Hotspur.

[youtube http://www.youtube.com/watch?v=6KeG_i8CWE8#at=270]

The nearly-five-minute video is not only an effective promo—it's also the best piece of scripted NBC programming in years.